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WhatsApp Contact Filter

July 25, 20251 min read

WhatsApp Contact Filtering Made Simple with the 'Valid WhatsApp' Feature

Staying connected with your audience is essential, especially through high-engagement channels like WhatsApp. Unlimited Digital Marketing now offers a powerful enhancement to help streamline your communication efforts: the "Valid WhatsApp" contact field.

What Is the 'Valid WhatsApp' Field?

The "Valid WhatsApp" field gives instant insight into whether a contact's phone number is active on WhatsApp. This ensures you're only messaging users who can actually receive your communications. Each contact can be marked with one of three statuses:

  • Valid: The contact's number is active on WhatsApp and ready to receive messages.

  • Invalid: The number is not registered with WhatsApp, and messages won't be delivered.

  • Not Validated: The system hasn’t yet confirmed the contact's WhatsApp status. Additional interaction may be required.

Why This Matters

This feature dramatically boosts your WhatsApp campaign efficiency. By focusing on validated contacts, you:

  • Increase message deliverability.

  • Avoid wasting efforts on inactive or non-WhatsApp numbers.

  • Maintain a cleaner, more responsive contact list.

How the 'Valid WhatsApp' Field Updates Automatically

The system smartly updates each contact's WhatsApp status based on real interactions:

  1. Successful Message Delivery: Status updates to "Valid."

  2. Message Fails or Meta-Related Errors: Status changes to "Invalid."

  3. Inbound WhatsApp Message from Contact: Instant update to "Valid."

  4. No Interaction Yet: Status remains "Not Validated" until further engagement.

Using the Feature to Filter Contacts

With the "Valid WhatsApp" filter, you can:

Easily segment and target only active WhatsApp users.

Avoid bounce-backs by excluding invalid contacts.

Identify contacts that may need validation before outreach.

WhatsApp contact filteringValid WhatsApp statusWhatsApp campaign optimizationcontact validationSmartlist WhatsAppmessage deliverabilityUnlimited Digital MarketingCRM automationcontact segmentationreal-time updates
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